About me

Fifteen years of turning numbers into decisions, and automating the boring parts along the way.

I am a finance leader with 15 years of experience across four industries and international markets, currently at Amazon in London. I hold a CPA and a track record of building things that did not exist before: planning processes, AI powered automation pipelines, launch playbooks and emissions baselines.

Today I lead strategy and business planning for Amazon Leo, Amazon's satellite broadband network. Before that I ran planning and reporting for the carbon footprint of the world's largest logistics operation across more than 10 countries, supporting Amazon's Climate Pledge commitment of net zero carbon by 2040. The machinery behind that close was mine: automated data pipelines, Power BI models, generative AI variance commentary and anomaly detection that cut weeks of manual work from every cycle.

Outside work I create content on YouTube, mentor within Amazon's finance community, and once represented Amazon at the London Mayor's Parade supporting career pathways for military veterans.

FP&A Commercial finance Multi year planning Power BI Generative AI Process automation Carbon accounting CPA (USA)

Career

2026 to Present

Strategy and Business Planning Lead, Amazon Leo

Amazon, London

Lead strategy and business planning for Amazon Leo, Amazon's satellite broadband network, bringing financial planning discipline and AI enabled automation to one of Amazon's newest businesses.

2026

Head of Carbon Planning and Analysis

Amazon, Worldwide Operations Finance, London

Owned planning and reporting for Amazon's EU and Rest of World operations across more than 10 countries spanning Europe, Asia and the Americas.
Built validated Scope 1, 2 and 3 emissions baselines across last mile and middle mile transportation, air freight, third party carriers, warehousing and packaging, creating the single source of truth for all reduction planning.
Ran the annual and three year planning cycles end to end: collecting and challenging roughly 60 business unit submissions per cycle, bridging carbon to cost and volume drivers, and presenting outcomes to SVP and VP leadership.
Designed a monthly close that runs in under 30 days, with formalised data quality controls, named data owners and clear escalation paths across three continents.
Automated the pipeline end to end with Power BI, layering in generative AI variance commentary and automated anomaly detection that remove weeks of manual work from every cycle.
Brought eight countries to full reporting parity with mature regions within two quarters, closing the last visibility gap in the worldwide picture.
Authored the executive narratives that inform decisions on decarbonisation investment, renewable fuels and carbon offsets.

2022 to 2026

Finance Manager, EMEA Launch Finance

Amazon, Global Engineering Services, London

Led launch finance for more than 30 fulfilment centre launches across Europe, the UK, the Middle East and Africa, with 350 million dollars in variable cost, owning the year over year unit cost improvement goal set at International VP level. Promoted from Senior Financial Analyst.
Built bottom up throughput and hiring plans for brand new sites with no operating history, identified launch bottlenecks and influenced senior operations leaders to change volume, hiring and capacity plans, then presented post launch reviews to VP audiences.
Worldwide finance lead for a network optimisation program that moves stocked inventory between sites, cutting new site ramp time from 20 weeks to 8; built the global cost and ROI model and secured 23 million dollars in projected annual savings. Recognised with an organisation wide award.
Diagnosed why a first of its kind automated site was missing its technology business case by walking the floor with operators and benchmarking across countries, then drove the engineering fix that unlocked more than 3 million dollars in annualised savings.
Wrote the launch playbook, including a mandatory refresh of business case assumptions before every launch, now applied across three continents.
Guided an expert deployment program financially, weighing travel and deployment costs against ramp up productivity gains.

2020 to 2022

Finance Business Partner, Supply Chain and Sales

Danone

Managed a $130M+ supply chain and sales budget for a leading international dairy business, spanning distribution fleet, depots and cold chain logistics.
Led the annual operating plan end to end, from development through presentation to approval, for the country and its regions.
Ran monthly variance analysis and savings tracking so underperformance was caught and corrected quickly.
Owned resource planning for headcount, fleet and branches, plus capital expenditure planning and inventory management including returnable assets.
Managed and developed a team of analysts, and partnered directly with the Logistics VP and Regional Sales VP on network and route decisions.

2019 to 2020

Senior Financial Analyst, Commercial Finance

Reckitt

Led a VAT implementation project that delivered 1.2 million dollars in savings for the health business unit.
Automated gross to net revenue reporting and monthly rebate calculations with Power Query and DAX, saving a further 300 thousand dollars and giving leadership visibility it never had before.
Owned the monthly close for national trade spend, including accruals, reconciliations and ageing of open commitments.
Built the monthly finance deck for senior leadership and partnered with sales on pricing changes, promotions and new product launches.

2018 to 2019

Audit Associate

Deloitte

Planned and delivered external audits across multiple industries under IFRS and international auditing standards.
Identified control weaknesses and business risks, communicated resolutions to client leadership and drafted audit opinions.

2011 to 2018

Pricing Manager, Commercial Finance

Toyota

Managed the national trade investment budget in partnership with Toyota Motor Corporation Japan, reporting variances monthly to group finance.
Built pricing simulations and gross profit analysis by model to guide national pricing decisions, including costing for new model launches.
Managed rebates and incentives across retail and wholesale channels, and negotiated supplier subsidy agreements.
Supported the annual order plan cycle agreed between distributor and manufacturer.